Cheddar Town Social

Social Producer

TBWA\London had previously established the Mini Cheddar’s cheesy animated world of Cheddar Town for a TVC campaign.

This time the task was to make the cannibal cheese-eating cheeses of Cheddar Town social-first, for a series of ads produced in various social-friendly formats.

So the cheeses became influencers complete with selfie sticks, each time succumbing to the delicious and moreish taste of the cheesy treats - often much to hilarious horror with their ‘baked with real cheese’ recognition.