The Wispa Gold Heist

Senior Creative Producer

To launch Cadbury’s latest flavour of Wispa Gold, The Wispa Gold Heist was born. The new Wispa Golds tasting so good, we locked them up - inviting consumers to crack the vault, to get their hands on the Gold bars.

With creative approved, the production of assets was streamlined and brought in-house; for a slick, seamless delivery. Collaborating with Carat, Elvis and Ogilvy for a premier cross-agency response.

The results of this campaign have been so strong, the Cadbury will be bringing The Heist back in summer ‘23 - for its next new flavour launch.