The Danish Way

Senior Producer

Carlsberg wanted to create a content series to support their TVC launch, with Mads Mikkelsen, the hero campaign from the team at Fold7.

Sourcing a quad of quality Danish makers - including a fashion designer, baker, bicycle artisan and furniture maker, a series of short docs were shot on-location in both Copenhagen and London.

Both stills and video were captured, with just a single day’s shoot allocated to each talent. The videos and stills were accompanied by editorial, with all content hosted on TCO London’s youth culture magazine, Huck’s website.