Crisp IN versus Crisp OUT

Senior Creative Producer

PepsiCo Walker’s team wanted to reignite the national debate - of whether the Great British public are Crisp IN or Crisp OUT, when it comes to munching on their beloved sandwiches.

To get the country talking the latest Walker’s Lunch campaign brought onboard the might of Gordon Ramsay, Nigella Lawson, Ed Balls, Munya Chawawa, Fred Sirieix and Gemma Collins. Going head-to-head in a 90” party political mockumentary debate, directed by comedic director, Tom Clarkson.

The campaign concluded with a live vote by the people of Kentish town Sandwich, crowning Gemma Collins as the ultimate President of Sandwich.